About the Book
The most demanding decision environment on earth
A professional race car at speed is relentlessly data-intensive, intolerant of error, and unforgiving of hesitation. Data at Speed: What Professional Racing Teaches Leaders About Decisions and Performance takes you inside that cockpit — and shows what it teaches every leader about data strategy, analytics, and competing with data.
Drawing on more than 35 years at the forefront of data, analytics, and AI — and a parallel life behind the wheel of the #592 KTM X-BOW GT2 — Mark distills five racing principles for organizations that want to stop merely talking about data and start winning with it: decompose your key metrics, predict your resources, expand your use of external data, find unique data sources, and mine your history creatively.
Three parts, twelve chapters: life in the data-driven cockpit (including Formula 1, the pinnacle of data-driven competition), the five principles and organizational design for data programs, and lessons in leadership, culture, and resilience — including what happens when another car lands on your hood at race speed.
